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Abstract: Recent advancements in artificial intelligence, particularly in Generative Pre-trained Transformers, have the potential to reshape educational methodologies by offering students quick assistance and new learning tools. However, concerns persist regarding the impact of AI on student creativity and critical thinking. This study evaluates the influence of ChatGPT on creative ideation processes through a pilot test involving undergraduate students specializing in Industrial Design and Product Development. The test employs a controlled experiment that allows students to compare the creative ideation process with and without access to AI to analyze how AI-assisted ideation influences creativity and innovation. The findings contribute to a deeper understanding of Aľs role in education, providing insights to guide future initiatives to integrate these technologies into classroom settings. This study underscores the importance of balancing AI integration in education to ensure that it complements rather than replaces human creativity.
Keywords: Artificial intelligence; ChatGPT; creative ideation; higher education; innovative thinking.
1 Introduction
Recent advancements in artificial intelligence (AI), mainly through the development of Generative Pre-trained Transformers (GPT) and other large language models, have the potential to reshape educational methodologies profoundly (Eloundou et al., 2023; Qadir, 2023; Sufi, 2024; Yenduri et al., 2023). These technologies are poised to transform teaching and learning experiences by offering more personalized and interactive educational environments. However, despite these promising developments, significant concerns remain about Al's impact on critical areas of student development, particularly creativity and critical thinking (Barrett & Pack, 2023; Koivisto & Grassini, 2023; Wingström et al., 2022).
Integrating AI into educational practices offers immense potential benefits, but it also presents unique challenges (Kasneci et al., 2023; Qadir, 2023). The very nature of creative and ideation processes-which rely heavily on human qualities such as intuition, emotion, and divergent thinking-raises questions about the compatibility of AI with traditional educational goals (Kim & Maher, 2023; Koivisto & Grassini, 2023). This tension underlies the current investigation, which seeks to determine whether tools like ChatGPT can augment the creative capacities of students without undermining their inherent creative instincts (Grassini, 2023; Kim & Maher, 2023; Koivisto & Grassini, 2023).
Empirical evidence regarding Al's effectiveness in promoting authentic creativity and innovation is still inconclusive (Rahm, 2023). Some studies indicate that while AI can generate a broad spectrum of ideas, these ideas often...