Is Wakanda Forever? Exploring the Influence of the Black Panther Film on African American Moviegoers

Abstract

Historically, African Americans are depicted as inferior and negative in film. Unfortunately, they are also treated negatively in society. The Black Panther film provides a unique moment in history where Black people are portrayed as positive, educated, tech-savvy, mission-oriented, and politically dominant societal roles rarely seen by mainstream audiences in a dramatic blockbuster. How did African Americans receive this departure from their typical portrayals? Did this role reversal leave a lasting impression. This narrative interview study explores how 14 adult moviegoers of African American descent engaged with the Black Panther film a number of years after its release. Were the moviegoers still able to vividly recount? Were their experiences positive? Did they feel affirmed or connected to their culture? Did they see themselves in the story and or characters? And what were their takeaways with respect to Wakanda? Results rendered only positive experiences and overwhelmingly vivid viewing recollections. Although results regarding affirmation, cultural influence and character identification were mixed, the understanding and the impact of Wakanda was consistent with all participants. Each study participant believed the concept of Wakanda to be both positive and perpetual. Wakanda is forever.