Although the focus of research for decades, there is a surprising lack of consensus on what is (and what is not) self-control. We review some of the most prominent theoretical models of self-control, including those that highlight conflicts between smaller-sooner versus larger-later rewards, “hot” emotions versus “cool” cognitions, and efficient automatic versus resource-intensive controlled processes. After discussing some of their shortcomings, we propose an alternative approach based on tenets of construal level theory (Trope et al., 2021) that integrates these disparate models while also providing novel insights. Specifically, we model self-control as a problem of regulatory scope—the range of considerations one accounts for in any decision or behavior. Self-control conflicts occur when the pursuit of specific local opportunities threatens the ability to address motivational priorities that span a broader array of time, places, individuals, and possibilities. Whereas a more contractive consideration of relevant concerns may prompt indulgence in temptation, a more expansive consideration of concerns should not only help people identify the self-control conflict but also successfully resolve it. We review empirical evidence that supports this new framework and discuss implications and new directions. This regulatory framework not only clarifies...