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Customer engagement in social media: a framework and meta-analysis
de Oliveira Santini, Fernando; Ladeira, Wagner Junior; Pinto, Diego Costa; Herter, Márcia Maurer; Sampaio, Claudio Hoffmann
; et al.
Journal of the Academy of Marketing Science; New York Vol. 48, Iss. 6, (Nov 2020): 1211-1228.
DOI:10.1007/s11747-020-00731-5
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