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This year, Lima Web Fest 2024 recognized their growing importance by expanding the category of 'Influencer' to highlight the diversity and impact of these content creators in areas such as fashion, sports and technology.
With the ability to connect directly and authentically with their followers, influencers outperform traditional media, achieving higher conversion rates and brand loyalty. It's no wonder that influencer campaign budgets can range from US$5,000 to US$300,000, according to a recent Forbes report.
"Lima Web Fest 2024, organized by the Toulouse Lautrec School of Higher Education, not only highlighted the best of digital creativity in Peru, but also underscored the global influence these creators are exerting. Through their platforms, influencers have managed to position themselves as opinion leaders and referents in their respective areas, generating significant changes in...