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Generally, influencers are individuals who have built a significant audience on platforms such as social networks, blogs, YouTube or other online media.
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They usually create content in specific areas such as fashion, beauty, travel, technology, health, entertainment, among other topics.
Today, with the rise of social networks, the number of people who have built large communities and have dedicated themselves entirely to this exercise to 'make a living' has grown, as it seems to be increasingly profitable.
In the new generations there is a desire to learn about this business and understand how to make money creating content for social networks.
Precisely, Portafolio consulted about their work as influencers.
The content creators Kat Rivera, social communicator and her sister Sheina Bautista, actress, who created the KatyShei project with the aim of providing humorous content through Instagram, TikTok, Youtube and Facebook among other networks.
Below we share some revelations of the interview about this world and the financial possibilities for those who venture into the business.
As influencers, what alternatives do you have to earn money?
The Rivera sisters make an initial clarification, and that is that "depending on the region or country in which the content creator is located, there are platforms that include or not certain types of payment. In the case of Colombia, the best platforms to monetize are Facebook and Tik Tok".
Now, in general terms, they point out the following options for monetization:
1. earnings directly on platforms: some companies pay for creating content on networks, thanks to the visualizations.
2. Creation of sponsored content or collaborations with brands: influencers can create sponsored content where they present a product or service in an authentic way in their regular publications. Brands often pay influencers for exposure to an engaged audience.
3. Swaps with brands: this is when a brand asks you to advertise in exchange for giving away the product or an experience, then you know first-hand what you are going to promote because you already made...