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The present study took the Indian population as the sample for studying the differences in consumers and non consumers of Korean content and males and females in their body image. Body image has commonly been linked to Korean content as much emphasis is given to visuals in Korean media leading to potential harm to body image perception among viewers. A sample of 200 was taken which was divided into males and females and consumers and non-consumers of Korean content. To study the body image, MBSRQ-AS was used. The scores of each dimension of the test were analysed using two-way ANOVA and the Mann-Whitney U test. The results showed that gender and Korean content consumption did not impact the appearance related dimensions, However, those who were viewing Korean content showed significantly less body area satisfaction, high overweight preoccupation, and self-classified weight. In conclusion, Korean content consumption is impacting weight-related aspects of body image. This research will be helpful for counsellors to understand potential precipitating factors for disorders like body dysmorphia.
Keywords: Korean content, gender, body image
Positive Social Psychology Branch of psychology tries to understand and promote positive relationships, emotions, interactions, and behaviours between groups and individuals. It encompasses concepts like virtues, optimum, hope, self-esteem, self-concept, altruism, prosocial behaviour, compassion, empathy and many more. Self-compassion and self-appreciation are very important in this field as they promote healthy relations with one's self and optimum functioning in society (Hewstone et al., 2016).
Body Image
Body image is the evaluation one has of his/her own body. How they think, feel, perceive, and evaluate their own body (O'dea, 2012). Body image is a part of the self-concept of a person. If for example, a person thinks that their looks, body shape, facial features, hair texture, skin colour, etc. are very bad and they desperately want to change it then a person is said to have a negative body image. This negative body image will surely impact the self-concept and self esteem of the person. The negative body image can arise from a discrepancy between the real self, i.e., what we are in real life, and the ideal self, i.e., what we want or desire to be (O'dea, 2012). On the other hand, if a person is satisfied with the...