Changchun University of Finance and Economics Strengthens the Integration of Industry and Education, Strengthens the Cultivation of Cross- Border E-Commerce Talents

Headnote

Abstract: Changchun University of Finance and Economics actively responds to the needs of the times, deepens the integration of industry and education, and is committed to strengthening the cultivation of cross-border e-commerce talents. In this process, the school highlights the background knowledge of information science, combines cutting-edge information technology with financial characteristics, and cultivates high-quality, innovative, and international perspective cross-border e-commerce talents. At the same time, enterprises also utilize the scientific research and talent advantages of the school to promote technological innovation and industrial upgrading. Changchun University of Finance and Economics has cultivated a group of high-quality innovative talents in the field of cross-border e-commerce by deepening the integration of industry and education, strengthening education on information science background knowledge. These talents not only have a solid theoretical foundation and rich practical experience, but also have sharp market insights and good teamwork abilities, making positive contributions to promoting the healthy development of cross-border e-commerce in China.

Keywords: Cross Border E-Commerce; Talent Cultivation; Teaching Mode; International Perspective; Information Science

1. Introduction

In today's global wave of informatization, information science, as an important force driving social progress, is profoundly changing people's lifestyles and business models. Cross border e-commerce, as a product of the combination of information science and commercial activities, not only greatly expands the boundaries of international trade, but also provides enterprises with more efficient and convenient operating methods. Changchun University of Finance and Economics, as an institution dedicated to cultivating high-quality talents in the field of finance and economics, actively embraces information science, deepens the integration of industry and education, strengthens the cultivation of cross-border e-commerce talents, and adapts to and leads the development needs of the new era in the face of this era's changes. The rapid development of information science has provided strong technical support for cross-border e-commerce. The application of cutting-edge technologies such as big data, cloud computing, and artificial intelligence has led to revolutionary breakthroughs in cross-border e-commerce, including product information display, transaction process optimization, and logistics distribution. The introduction of these technologies not only improves the efficiency and security of cross-border transactions, but also provides enterprises with more accurate market analysis and marketing methods. Changchun University of Finance and Economics fully recognizes the important role of information science in cross-border e-commerce, and incorporates information science knowledge into the talent training system to enable students to master the core technologies and application methods of cross-border e-commerce.

Although information science has brought many opportunities for cross-border e-commerce, it also faces many challenges. The rapid updates and iterations of technology require talents to have the ability to continuously learn and innovate. The complexity of the global market requires talents to have the ability to communicate and collaborate across cultures. On the basis of analyzing the reasons for the insufficient driving force of industry education integration, Zhang (2020) explored how to enhance the driving mechanism of industry education integration from the perspectives of building a community with a shared future for industry education integration and strengthening the supply side reform of the integration system. Chen (2021) analyzed the advantages and disadvantages of the "order class" model in vocational colleges in China, and believed that in order to achieve a talent training model of "industry education integration+order class", it is necessary to establish a "community of interests" between schools and enterprises, achieve an organic combination of enterprise orders and industry orders, deepen industry education integration, and then achieve a talent training model of "industry education integration+order classroom". Based on the "1+X" certificate system, Huang (2021) discussed the construction of vocational college industry education integration training bases. Chen and Ma (2020) pointed out that there are currently the following problems in the talent cultivation ideas of vocational colleges in China: rigid thinking, biased value orientation, connections and conflicts between internal and external relationships in vocational colleges, and constantly changing talent cultivation goals.

According to the research of scholars such as Shen et al. (2021), it is pointed out that there are still problems with the shallow level of school enterprise cooperation, insufficiently close industry education relationships, and inadequate institutional mechanisms in China's education integration talent training model. He takes "education is life", "education is growth", and "teaching is the transformation of experience" as the logical starting point, explores the relationship between knowledge and action, and proposes the theory of "learning by doing" (Quay et al, 2022). "Industry university research cooperation" is a fallacy of vocational schools proposed by renowned American scholar Foster in his book "Development Planning". He insists on developing various forms of vocational education and advocates for the transformation of vocational schools (Wang Qi, 2018). Foster's theory of "industry education cooperation" provides a theoretical basis for the talent cultivation model of industry education integration in this article.

2. Literature Review

School enterprise cooperation is the core approach to the integration of industry and education. The cooperation between the two includes capacity development, professional standard formulation, teacher team building, curriculum system development, etc., which has significant advantages in talent cultivation (Oviawe, 2018). The core feature of this cooperation model is that both universities and enterprises are committed to achieving a win-win situation for society and economy, and each participant should bear equal risks in pursuit of ultimate success. In addition, this model also includes agreements, contracts, memoranda, and other forms to ensure that communication between the two parties can continue (Borodiyenko et al., 2021). Among them, school enterprise cooperation requires a platform for organizational intervention (Emmenegger et al., 2019). Germany has also incorporated the issue of school enterprise cooperation into vocational education regulations and policies, and legislative activities are indispensable in ensuring vocational education (Pyliavets et al., 2020). The Swiss dual system model actively explores how to adopt new and more inclusive measures under the influence of economic liberalization and globalization, decentralizing key powers of vocational education and training to businesses, and allowing schools to act as gatekeepers (Di Maio et al., 2020). Students should also gain some practical work experience while studying courses, so a new model of integrating practical training into the teaching process has been proposed (Armstrong et al., 2021).

The practical teaching content system based on professional abilities is student-centered, dividing the four stages of enrollment, onboarding, onboarding, and onboarding into four teaching levels: community service, club training, internship, and internship. (Shen et al., 2020). The focus of learning objectives is related to the type of talent cultivated (Zhu, 2021). The focus should be on these activities, linking various skills, knowledge, skills, techniques, etc., and combining them with practical experience to maximize the effectiveness of each course, making leisure sports teaching more comprehensive, in-depth, and professional (Wu, 2022). Based on the geographical advantages of universities and utilizing various educational resources, we can find the development direction of universities and offer courses in knowledge, skills, and qualities to cultivate talents who not only understand leisure sports teaching but also have good abilities in organizing, planning, and managing leisure sports (Zhang, 2021). At present, there is a problem of insufficient professional characteristics in the curriculum system of leisure sports majors in universities, which needs to be further improved and perfected (Ji&Zhou, 2020). In addition, this situation is also reflected in the insufficient cultivation of students' innovative abilities. In order to improve students' ability in sports marketing management, it is necessary to re-examine teaching objectives, strengthen the cultivation of professional sports skills for students, and avoid offering too many related subject courses (Zhou, 2020) (Xia, 2022). Implementing the "dual mentor system" is an important way to achieve this goal. This model clarifies the responsibilities of both parties by signing undergraduate professional talent training agreements (Li&Li, 2021). The second is the "combination of engineering and learning" model (Geng He, 2021). It mainly plays a role in improving the professional quality of students. Schools and enterprises are initiators and helpers, while students are beneficiaries. The school seeks suitable enterprises and cooperates with them. Compared with students who do not participate in undergraduate professional talent training, they are more likely to develop stronger job seeking competitiveness (Zhi, 2020). The combination of engineering and learning mode refers to the full integration of learning and work, so there will be different forms of development depending on the era and method of integration (Chen et al., 2020). Different governance models should be developed based on the governance philosophy of "student-centered and engineering learning integrated" for students from different backgrounds, in order to adapt to students at different levels (Bai et al., 2023). Lack of macro policy grasp leads to the government not playing a good role in the cooperation process between the two sides, which can easily lead to China's school enterprise cooperation "crossing the river by feeling the stones" (Du&Li, 2022). At present, due to the lack of specialized standards and management institutions for school enterprise cooperation, there is a lack of promotion and support from relevant education departments in the process of school enterprise cooperation, which can easily reduce the enthusiasm of both parties for cooperation. Due to the lack of institutional constraints in laws and regulations, if schools or enterprises respond negatively, school enterprise cooperation cannot play its true role (Zhang&Qiu, 2022). How to find the convergence of school enterprise ideas and interests in school enterprise cooperative education is a major challenge in promoting school enterprise cooperative education (Deng et al., 2022). However, the lack of "dual teacher" undergraduate professional talents greatly hinders the cultivation of undergraduate professional talents through school enterprise cooperation. "Double qualified" teachers should possess professional theoretical teaching ability and guiding professional practical ability. The recognition criteria for double qualified teachers are to ensure the quality of vocational and technical teachers (Fo, 2022).

3. Methodology

3.1. Survey Sample Setting

We conducted a large-scale survey on students majoring in cross-border e-commerce at Changchun University of Finance and Economics using a questionnaire survey method. Questionnaire surveys have the characteristics of standardization and quantification, which can quickly collect a large amount of data and perform statistical analysis on the data. Through a questionnaire survey, we can understand the knowledge level, learning situation, career planning, and other aspects of cross-border e-commerce majors among students, and then analyze the current situation and problems of talent cultivation in cross-border e-commerce. In addition to questionnaire surveys, we also use interview methods for qualitative research. The interview method can gain a deeper understanding of the interviewee's viewpoints and attitudes, and obtain richer and more in-depth information. We will conduct interviews with business leaders, teachers majoring in cross-border e-commerce, and some students from Changchun University of Finance and Economics. Through interviews, we can understand their views and suggestions on the current training of cross-border e-commerce professionals, including curriculum design, practical teaching, and teacher resources. In addition, we may also use focus group discussions to invite multiple interviewees to have in-depth discussions on a certain topic, in order to obtain more comprehensive perspectives.

The main sample group for this study is students majoring in cross-border e-commerce at Changchun University of Finance and Economics. We have selected sophomore, junior, and senior students as the survey subjects, with a total planned survey of 280-350 people. These students have already studied courses related to cross-border e-commerce and have acquired certain professional knowledge and practical experience. Their views and perspectives are of great significance for researching the cultivation of cross-border e-commerce talents. At the same time, we excluded freshmen as they mainly study basic theoretical knowledge and have not yet started practical courses, with relatively little understanding of cross-border e-commerce majors.

Ethical Considerations

In this study, we delved into the application and effectiveness of the industry education integration model at Changchun University of Finance and Economics in cultivating cross-border e-commerce talents. To ensure the scientific and ethical validity of our research, we place special emphasis on ethical considerations such as participant anonymity, voluntary participation, information confidentiality, and non discriminatory selection criteria. Firstly, in terms of respecting the anonymity and voluntary participation of whistleblowers/participants, we explicitly inform all participants that they have the right to choose whether to disclose their identities. For participants who choose anonymity, we use encoding to process their personal information, ensuring that their true identities are not disclosed throughout the entire research process. At the same time, we fully respect the voluntary participation principle of participants. All participants voluntarily decided to participate in this study after understanding the research purpose and process.

Secondly, in terms of information confidentiality, we have taken strict confidentiality measures. We have strictly kept confidential all information provided by the participants and will only use it for the purpose of this study. Without the consent of the participants, we will not disclose it to any third party. At the same time, we also encrypted the research data to ensure its security. In terms of risk management, we have taken multiple measures to ensure the safety of participants, researchers, and support personnel. During the research process, we strictly followed relevant laws, regulations, and ethical norms to ensure the legality and compliance of the research. We have also conducted a thorough assessment and prevention of potential risks to ensure the smooth progress of the study.

4. Results and Analysis

4.1. Questionnaire Survey Data Collection

The purpose of this questionnaire survey is to understand the current situation and existing problems of talent cultivation in cross-border e-commerce at Changchun University of Finance and Economics. The interview is divided into two parts. The first part is an interview with teachers to understand their views on the current cultivation of cross-border e-commerce professionals. The second part is a school interview to understand the views of leaders of cross-border e-commerce enterprises on the current cultivation of cross-border e-commerce professionals. Therefore, it is possible to better construct a talent cultivation model for cross-border e-commerce applications in universities. The questionnaire survey is mainly conducted in the form of electronic questionnaires. Establish students majoring in cross-border e-commerce, create electronic questionnaires through WeChat mini programs, and then distribute and recycle them in student groups. Interviews are divided into school interviews and corporate interviews. The school interview will be held in the conference room of Changchun University of Finance and Economics, and each interviewee will answer 20 questions. The interview will be held in the conference room of the e-commerce company, and each interviewer will answer 5-8 questions. The data collection period is 1-3 months.

The purpose of this questionnaire survey is to comprehensively understand the current situation and existing problems of talent cultivation in cross-border e-commerce at Changchun University of Finance and Economics. By analyzing the reliability and validity of the questionnaire, the reliability and accuracy of the data were ensured. Descriptive analysis shows that the gender, grade, and major distribution of the surveyed students are relatively balanced, providing assurance for the representativeness of the data. From the perspective of gender distribution, the proportion of male and female students in cross-border e-commerce majors is roughly equal, indicating that the major has strong gender inclusiveness. From the distribution of grades, students from all grades participated in the survey, mainly sophomore and junior students. As the main body of professional learning, their feelings and evaluations of talent cultivation models have high reference value. Through analysis of variance, we found significant differences in test scores among students under different teaching methods. Classes that use interactive teaching methods such as case analysis and group discussions generally have higher grades and higher satisfaction with the teaching methods. This indicates that interactive teaching methods have significant advantages in cross-border e-commerce professional teaching, which can stimulate students' learning interest and enthusiasm, and improve teaching effectiveness.

4.2.Data Processing

An analysis was conducted on the reliability and validity of the questionnaire. Descriptive analysis was conducted on the numerical values of the questionnaire design. Calculate the frequency, ratio, and percentage of gender, grade, and major distribution among the surveyed students. Calculate the mean and standard deviation of the respondents and provide descriptive explanations. Perform variance analysis on teaching methods. Assuming that there is no difference in test scores among students under different teaching methods, a P-value is obtained through analysis of variance, and P is compared with 0.05 to measure whether there are differences between different teaching methods.

The questionnaire data shows that students generally have a high evaluation of the practical teaching process, but there are still some students who believe that the practical teaching process is not sufficient. The results of teacher interviews also show that strengthening practical teaching is a common suggestion among teachers. Therefore, schools should further increase investment in practical teaching, increase opportunities for enterprise internships, and collaborate with enterprises to carry out project-based learning, in order to improve students' practical operation and teamwork abilities.

5. Reflection in Information Science

The application of information science is indispensable in the cultivation of cross-border e-commerce professionals. The survey results show that students have a high demand for cross-border e-commerce platform operation courses, and they hope that the school can update the relevant course content to meet the needs of industry development. In addition, in corporate interviews, companies also emphasized that graduates should have experience operating cross-border e-commerce platforms, which further highlights the importance of information science in cultivating cross-border e-commerce talents.

Therefore, schools should strengthen the setting and updating of courses related to information science, introduce more practical teaching content related to cross-border e-commerce platform operation, in order to improve students' information technology application ability and cross-border e-commerce platform operation ability. At the same time, schools can also collaborate with enterprises to jointly develop cross-border e-commerce practical teaching platforms, providing students with more practical opportunities and resources.

In summary, Changchun University of Finance and Economics has achieved certain results in the cultivation of cross-border e-commerce professionals in teaching methods, practical teaching, and information science applications, but there are still some problems and shortcomings. Schools should further optimize the talent training mode based on the survey results, strengthen practical teaching and information science education, in order to improve the quality of talent training and better meet industry needs.

6. Conclusion

This study conducted a comprehensive analysis of the current situation of cross-border e-commerce talent cultivation at Changchun University of Finance and Economics through in-depth questionnaire surveys and interviews. Research has found that the integration of industry and education has played a positive role in improving the quality of cross-border e-commerce talent cultivation, with the application and development of information science becoming a key link. Firstly, information science plays a crucial role in the cultivation of cross-border e-commerce talents. With the rapid development of information technology, the demand for talent in the cross-border e-commerce industry is also constantly changing. In the process of talent cultivation, Changchun University of Finance and Economics focuses on introducing courses related to information science, such as big data analysis, cloud computing, artificial intelligence, etc., so that students have a solid foundation in information technology and can better adapt to the needs of industry development. Secondly, the integration of industry and education provides a practical platform for the cultivation of cross-border e-commerce talents. The school collaborates deeply with enterprises to jointly carry out internship projects and build laboratories, providing students with the opportunity to experience the real cross-border e-commerce environment and exercise practical operational skills. In this process, the application of information science and technology has become an important tool to enhance students' practical abilities. Through practical operation, students can better understand and master the skills of cross-border e-commerce platform operation, data analysis, risk control, and other aspects. In addition, information science has also promoted the internationalization process of cross-border e-commerce talent cultivation. By introducing internationally advanced cross-border e-commerce platforms and technologies, the school provides students with a broader perspective and richer learning resources. At the same time, the school actively cooperates with foreign universities and enterprises to promote the international development of cross-border e-commerce talent cultivation.

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