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62-0726 HD69 MARC Landa, Robin. Shareworthy: advertising that creates powerful connections through storytelling, by Robin Landa and Greg Braun. Columbia Business School, 2024. 256p bibl index ISBN 9780231208260 cloth, $35.00; ISBN 9780231557344 ebook, contact publisher for price
Shareworthy demonstrates that when it comes to branding and advertising, it's all about the story....
