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South Africa IT market performance over the last four years has been robust, with impressive pent-up demand being unlocked in the aftermath of the acute phase of Covid-19. Heading into 2025, we retain a strong growth outlook with room for organic growth. The market will record strong annual growth supported by demand for IT solutions among businesses and public sector trend up in line with low uptake rates across various enterprise verticals. We expect businesses to buy more cloud-based services to improve processes, increase efficiency and cut costs. The IT services market will benefit from the growing demand for advanced data services, cloud technology and e-commerce. However, growth could be affected by ongoing economic challenges like unemployment, currency pressures and energy issues. Global geopolitical concerns could derail trade and commodity prices and weigh on investor sentiment.