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Abstract

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Artificial Intelligence (AI) anchors are transforming news broadcasting, offering 24/7 operation, rapid data processing, and multilingual capabilities. While these advantages enhance efficiency and reach, human anchors provide emotional depth, critical thinking, and personal connection. To remain competitive, traditional anchors must adapt by enhancing their skills, emotional intelligence, and presentation styles, blending technology with the unique human touch. Despite AI's progress, human anchors remain indispensable for delivering complex and sensitive news that requires judgment and empathy. Adaptation and innovation are key for traditional anchors to maintain relevance and elevate the quality of news broadcasting.

Details

Subject
Journalism;
Innovations;
Journalists;
Data processing;
Collaboration;
Artificial intelligence;
Decision making;
Knowledge management;
News;
Data analysis;
Multilingualism;
Literature reviews;
Ethics;
Broadcasting;
Newspaper industry;
Efficiency
Business indexing term
Identifier / keyword
Artificial Intelligence; Technological Challenges; Artificial Intelligence (AI) Anchors; Traditional News Anchors
Title
Impact of AI Virtual Anchors on Traditional News Anchors
Author
Li, Linhan 1 

1  Sichuan University of Arts and Science, China 
Publication title
International Journal of Knowledge Management; Hershey
Volume
21
Issue
1
Pages
1-17
Number of pages
18
Publication year
2025
Publication date
2025
Publisher
IGI Global
Place of publication
Hershey
Country of publication
United States
Publication subject
Business And Economics--Management, Computers--Information Science And Information Theory
ISSN
1548-0666
e-ISSN
1548-0658
Source type
Scholarly Journal
Language of publication
English
Document type
Journal Article
Publication history
 
 
Milestone dates
2025-01-01 (pubdate)
DOI
https://doi.org/10.4018/IJKM.362624
ProQuest document ID
3144994235
Document URL
https://www.proquest.com/scholarly-journals/impact-ai-virtual-anchors-on-traditional-news/docview/3144994235/se-2?accountid=208611
Copyright
© 2025. This work is published under https://creativecommons.org/licenses/by/4.0/ (the "License").  Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Last updated
2025-12-22
Database
ProQuest One Academic