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Full Text
Scholarly Journal

Objetivos y estrategias operacionales de marketing para promover el ecoturismo en Valledupar

Alternate title: Objectives and Operational Marketing Strategies to Promote Ecotourism in Valledupar, Cesar
Méndez Sánchez, Andrea Marcela

; Jailín Daniela Guerra Vargas

. Turismo y Sociedad

; Bogotá Vol. 36, (Jan-Jun 2025): 185-207. DOI:10.18601/01207555.n36.07

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