Research on Online Communication of Educational Institutions

Abstract

Promotion is now an essential tool for any educational institution, regardless of its size or type. In a competitive environment where educational institutions compete for the attention of potential students and parents, effective promotion is necessary to ensure their visibility and attractiveness. In addition, promotion allows the building of an institution's reputation, showcasing its achievements and improving its relations with the public. Promotion of an educational institution is not only about increasing the number of students, but also about shaping its image and identity in the eyes of the public. Highlighting the unique aspects of the educational programme offered, as well as highlighting the quality of the teaching staff, infrastructure and extracurricular activities, is an important part of this communication. In the case of private educational entities, promotion is often an essential element to financial sustainability, as these institutions must secure sufficient interest from students to cover their operating costs and further development.