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Scholarly Journal

La evaluación de la creatividad publicitaria desde la perspectiva docente: metodología, objetivos y retos

Alternate title: The assessment of creativity: teachers' perspectives
Leonor Balbuena Palacios

; Longhi, Ludovico

; Alegre, Isam

. Questiones Publicitarias

; Bellaterra Vol. 8, Iss. 35, (2025): 37-48. DOI:10.5565/rev/qp.409

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