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    Decoding Structural Equation Modeling: Insights on Data Assumptions, Normality, and Model Fit in Advancing Digital Marketing Strategies

    Wah, Jack Ng Kok
    .      Journal of Cases on Information Technology
    ; Hershey Vol. 27, Iss. 1,  (2025): 1-20.     DOI:10.4018/JCIT.369092
    IGI Global Publisher logo.IGI Global Publisher logo.
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