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Like many stories of creative talents, Joti Harriague's (although her name is Josefina, her nickname identifies her), began when she was a little girl, among the hangers and clothes of the brand her mother owned at the time. "Fashion has always been part of my life and my essence. Today everything revolves around it," says the designer, who studied at UADE and today, at 33, dresses celebrities.
From student to favorite of Argentine celebrities
One of the keys to the success of Joti Harriahgue, who has just opened her store in Manantiales, Uruguay, was constant training. In addition to studying clothing and textile design, she took courses in digital marketing and advanced tailoring.
"When I started with my brand project I did everything, from the product and photos to my own website. Everything, everything, everything," she...