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Looking at the nature of the examination questions and the depth of detail they go into, essentially framing the character, it can at least be said that its author had excellent knowledge of, and quite an interest in, the core of Sherlock Holmes-in more than one way, as our inquiry will show. In its November 17, 1883 issue, readers were greeted on the front page with an incredible-sounding announcement: At the beginning of 1891, Newnes launched The Strand Magazine as a more upscale monthly magazine,12 with a decidedly global focus, publishing richly-illustrated contributions of the "best British writers" and translations of works of the "first foreign authors." [...]when the immediate success of The Strand made Newnes restructure his business and form George Newnes, Ltd. through a semi-public share offering, Conan Doyle sensed an opportunity.