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K-pop and Celebrity Luxury Brands Endorsements: Influence on Luxury Goods Purchasing Intention Among Spanish Gen Z K-pop Fans Review
Romo, Zahaira Fabiola González; Sena, Luz Divina Pérez.
Review of Communication Research; Madrid Vol. 12, (2024): 49-64.
DOI:10.52152/RCR.V12.3
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