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Adolfo Domínguez has doubled sales through Live Shopping, a new interactive sales format, between March and November 2024. The group's online turnover has grown by 25.5% in the same period, according to the latest results presented.
The designer fashion brand reaches more than 250,000 users through this new shopping method, which allows consumers to discover the collection and purchase it in real time, with the advice of fashion experts. This online event can be followed live on the brand's website and social networks, as well as through the brand's Living App on Movistar+.
The textile company indicates that the...