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Harnessing Empathy: The Power of Emotional Resonance in Live Streaming Sales and the Moderating Magic of Product Type
Bai, Shizhen; Jiang, Fang; Li, Qiutong; Yu, Dingyao; Tan, Yongbo. Journal of Theoretical and Applied Electronic Commerce Research Vol. 20, Iss. 1, (2025): 30.You might have access to this document
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