Content area
To increase the sales of agricultural products in e-commerce, understanding customer preferences is essential. In agricultural web applications, data mining techniques can help farmers analyze customer behavior patterns and identify preferences, thus optimizing product design or offering more precise personalized services, which, in turn, can enhance farmers’ decision-making in agricultural production. This study proposes a web application user behavior prediction method based on deep forest, which addresses the issue of traditional learning methods requiring a large number of hyperparameter settings. Analysis results show that the Mondrian deep forest model has an accuracy of 95.42% and a running time of 55 s. The accuracy and efficiency of the Mondrian deep forest model are higher than for other models, and the proposed model can improve the accuracy of predicting user behavior in web applications. The effectiveness of the algorithm has been validated through practical testing.
Details
Customers;
Accuracy;
Agriculture;
User behavior;
Data mining;
Collaboration;
Deep learning;
Purchasing;
Applications programs;
Forests;
Recommender systems;
Product design;
Sales management;
Decision making;
Algorithms;
Shopping;
Electronic commerce;
Design optimization;
Product development;
Efficiency;
Information management