The Influence of Organizational Fairness, Identity and Empowerment on Employee Creativity: Mediating Role of Corporate Social Responsibility

Abstract

This study investigates the relationships between organizational fairness, perceived organizational identity, employee empowerment, corporate social responsibility (CSR), and employee creativity within Malaysian organizations. Using a quantitative research design, data were gathered from 500 employees across manufacturing, services, and IT sectors. Structural Equation Modeling (SEM) analysis revealed that organizational fairness (β = .157, p < .05) and employee empowerment (β = .274, p < .001) significantly enhance employee creativity, with CSR playing a dual role as both a direct driver of creativity (β = .400, p < .001) and a mediator for fairness and empowerment. Conversely, perceived organizational identity showed minimal direct influence on creativity (β = .060, p = .407), suggesting its role may depend on contextual factors. These findings emphasize the importance of CSR initiatives, equitable practices, and employee empowerment in fostering creativity, providing practical strategies for managers and policymakers aiming to enhance innovation within organizations.