Content area

Abstract

Translate

Dempsey discusses how libraries have used technology for promotion and outreach. Large library systems can often afford to experiment with the higher technology that others cannot. For instance, Meghan McCorkell, until recently, the chief of marketing, communications, and strategy at the Enoch Pratt Free Library in Baltimore, mentioned some really cool stuff she had been doing there. And now in 2025, the latest tech for marketing is artificial intelligence (AI). She does not think libraries are going to be using AI for advertising at the same level as we recently saw in Super Bowl ads, but they have already started experimenting with it.

Details

1007133
ERIC Subject
Influence of Technology;
Library Automation;
Library Services;
Librarians;
Educational Technology;
Library Instruction;
Reference Materials;
Workstations;
Social Media;
Library Personnel;
Public Libraries;
Marketing;
Computer Software;
Reference Services;
COVID-19;
Program Administration;
Newsletters
Subject
Software;
Social networks;
Automation;
COVID-19;
Marketing;
Librarians;
Artificial intelligence;
Libraries;
Advertising;
Technology;
Advertisements;
Outreach programs
Business indexing term
Location
United States--US
Company / organization
Name:
Online Computer Library Center--OCLC
NAICS:
513140
Title
How Libraries Have Used Technology for Promotion and Outreach
Author
Dempsey, Kathy
Publication title
Computers in Libraries; Westport
Volume
45
Issue
3
Pages
27-30
Publication year
2025
Publication date
Apr 2025
Section
MARKETING LIBRARY SERVICES
Publisher
Information Today, Inc.
Place of publication
Westport
Country of publication
United States
Publication subject
Computers--Microcomputers, Library And Information Sciences--Computer Applications
ISSN
10417915
Source type
Trade Journal
Language of publication
English
Document type
Commentary
ProQuest document ID
3187246128
Document URL
https://www.proquest.com/trade-journals/how-libraries-have-used-technology-promotion/docview/3187246128/se-2?accountid=208611
Copyright
Copyright Information Today, Inc. Apr 2025
Last updated
2025-11-14
Database
ProQuest One Academic