Content area
This dissertation explores the potential for transformative learning within online tourism by designing and implementing a five-week virtual tour of Benin. The study is grounded in transformative learning theory and a newly developed conceptual model of transformative tourism. The aim was to create an immersive and interactive online experience that allowed participants to engage with the culture of Benin, ultimately fostering personal transformation.
Through thematic analysis of participant reflections, Zoom and online community discussions, and researcher observations, the study demonstrates that transformative learning can occur in a virtual space, with participants experiencing significant shifts in their perspectives, values, and behaviors. The research highlights the importance of reflection and engagement in creating meaningful learning experiences and provides insights into how online tourism can facilitate transformative learning. This study contributes to the growing body of work on online tourism and its potential to create life-changing experiences without the need for physical travel, offering implications for future developments in the field.