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Full Text
Scholarly Journal

Do Loyalty Programs Actually Build Customer Loyalty? A Service Quality Perspective from Indonesian e-Commerce

Kosimwidjaja, Jonathan Farrel

; Hadiprawoto, Triana Rahajeng

. The South East Asian Journal of Management

; Depok Vol. 19, Iss. 1, (Apr 2025): 0_1,123-147. DOI:10.7454/seam.v19i1.1784

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