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ABSTRACT
This research examines the impact of digitalization on business communication, focusing on the use of tools and platforms such as email and social media. It explores how these technologies enhance communication efficiency, support decision-making, and foster collaboration, with particular attention to the changes driven by digital transformation and the COVID-19 pandemic. The study aims to identify the benefits and challenges associated with these tools in professional contexts. An anonymous survey was conducted among IT professionals and students in informatics and computer science to collect data on usage patterns, effectiveness, and challenges of digital communication tools. Participants reported their experiences during routine operations and under the unique circumstances of the pandemic. Key areas of focus included the frequency of tool usage, productivity improvements, and adaptations in workplace communication. The findings highlight significant adoption of digital tools, with participants emphasizing improved collaboration, faster decision-making, and increased workplace flexibility. The pandemic accelerated these trends, reinforcing the critical role of digital technologies in ensuring operational continuity. However, challenges such as security risks, technological limitations, and user adaptation were also identified, affecting the efficiency and reliability of these tools. This research contributes to understanding contemporary trends in business communication, particularly in the IT sector, and offers practical recommendations for optimizing digital tools. It provides a basis for future studies on the long-term implications of digitalization on work processes, organizational culture, and communication strategies, emphasizing the transformative role of digital platforms in modern professional environments.
Keywords: Business communication, COVID, digitalization, influence, informatization, organization, technology
1. INTRODUCTION
This study aims to identify key trends and insights regarding the impact of digitalization on business communication. It will explore the most represented age group within the survey demographics, their current occupations, and the number of respondents who classified their status. Special attention will be given to assessing the overall influence of digital tools on organizational communication, including which tools are most commonly used. Furthermore, the study will evaluate improvements in communication efficiency, the effect of digitalization on decision-making speed, and how technology contributes to organizational success.Challenges associated with increased use of digital tools will also be analyzed, including their impact on collaboration and which aspects of communication have been most positively affected.
The prevalence of technical issues in organizations where digital tools...