BENEFIT IMPACT ASSESSMENTS IN SLOVENIA AND CROATIA

Abstract

The contemporary business environment is strongly influenced by sustainability demands that come from customers, employees, regulators, and communities. To prove themselves and to the environment the benefit impact of their operations and to improve their impact many companies around the globe use the Benefit Impact Assessment tool. The purpose of the paper is to analyze the Benefit Impact Assessment scores of the Certified B Corporations in the Republic of Slovenia and the Republic of Croatia, and the activities which enabled their achievements. The research is based on the qualitative analysis of theme-relevant publicly available secondary data. The results have shown that B Corp movement is at an early stage in Slovenia and Croatia, with 4 companies leading the way. The current BIA scores of the analyzed Slovenian and a Croatian company show that they put much weight to the investments in workers and community, while the Croatian Certified B Corp stands out in the environment area with its business model oriented towards resource conservation and toxin reduction. Although limited by the secondary data on which the research was based, the research results offer valuable insights for Chief Sustainability Officers and team members across organizations who think about the most appropriate way to measure, communicate and improve their impact on the society.