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This study presents a practical methodology for systematically incorporating customer expectations and needs into the market implementation of electric vehicles (EVs). Utilising Quality Function Deployment (QFD), companies can evaluate and understand customer requirements, optimise product improvements, and allocate resources efficiently. Though not widely adopted in many Western contexts, QFD proves valuable in enhancing strategic decision making and improving market penetration. Moreover, the integration of EVs with renewable energy and advancements in battery and grid technologies strengthens their environmental and economic benefits. As technological progress and policy support continue, EVs are positioned to drive sustainable transportation and contribute to global carbon reduction goals.
Details
; Colmenar-Santos, Antonio 3
; Rosales-Asensio, Enrique 4 1 A Escuela Internacional de Doctorado, National University of Distance Education, UNED, Juan del Rosal, 12—Ciudad Universitaria, 28040 Madrid, Spain; [email protected]
2 ERESMA Research Group, Escuela Superior y Técnica de Ingenieros de Minas, Department of Electrical Engineering, Systems and Automation, Universidad de León, Campus de Vegazana s/n, 24071 León, Spain; [email protected]
3 Departamento de Ingeniería Eléctrica, Electrónica, Control, Telemática y Química Aplicada a la Ingeniería, National University of Distance Education, UNED, Juan del Rosal, 12—Ciudad Universitaria, 28040 Madrid, Spain; [email protected]
4 Department of Electrical Engineering, University of Las Palmas de Gran Canaria, Campus de Tafira S/n, 35017 Las Palmas de Gran Canaria, Spain