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In a time of "selfie leaders" and an endless sea of consulting firms that teach the newest leadership principles by self-proclaimed experts, the "leadership Industry" has morphed into a convoluted smorgasbord ranging from legitimate mentors to dazzling self-promoters with dubious substance and credentials. The double-edged sword of social media sometimes undermines a leader's positive intent to show transparent communication to their community or stakeholders. Leaders can send a counterproductive message when promoting servant leadership when they post the random picture of doing line-work purely as a photo opp. In an attempt to show that they are connected to their lower-level employees, the leader runs the risk of sending the exact opposite message. Here, Newman discusses the ICMA's Gettysburg Leadership Institute, a leadership development and improvement program.