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A proactive personality is crucial for individuals and organizations, including lecturers in higher education institutions. Therefore, the purpose of this study is to investigate how proactive personalities affect the innovative behavior of Indonesian lecturers through the sequential mediation of job involvement, organizational commitment, and organizational citizenship behavior. The paper employed a quantitative approach, and the data were operationalized through a survey using a Likert-scale questionnaire. The sample included 230 lecturers at private universities in Indonesia spread across four provinces (Central Jawa, West Jawa, Jakarta, and Banten). Correlational matrices and descriptive statistics supported data analysis using structural equation modeling. The results demonstrate a significant relationship between lecturers' proactive personality and job involvement, organizational commitment, and innovative behavior. Additionally, a proactive personality influences innovative behavior through job involvement, organizational commitment, and organizational citizenship behavior. This study produces a new empirical model that explains how proactive personalities affect lecturers' innovative behavior through job involvement, organizational commitment, and organizational citizenship behavior.
