El rol del videoclip en la cumbia desde la industria musical

Abstract

An interpretive and exploratory research with a qualitative and exploratory approach is employed to examine the most used formats in videoclips with high exposure as a relationship strategy. Semi- structured interviews were conducted with producers of the most representative cumbia orchestras in the Peruvian context, all of which have tens of millions of views on YouTube. Agua Marina, Corazón Serrano, Hermanos Yaipén y Orquesta Candela. En los datos recopilados se observó que las cuatro agrupaciones presentadas parten de un origen fuera de la capital Lima.