Trends in the Global Education Market

Abstract

The article highlights the need for further research into the trends in the development of the global market for educational services in the information economy. The author identifies and analyses the main trends in the development of the global market for educational services, which are mainly driven by digital globalisation, and identifies their consequences and possible threats. Specifically, these trends include the following: dynamisation of cross-border education under the influence of globalisation, transformation of teaching methods based on digitalisation, increasing need for lifelong learning, growing interest in developing additional skills that meet market requirements, growing awareness of the need for cultural sensitivity and inclusiveness in educational content and practices, focus on quality assurance and accreditation of educational programmes, innovations in educational technologies, and intensification of personalised learning. It is shown that globalisation and cross-border education, digital transformation and online education, lifelong learning, new skills and employment opportunities, cultural sensitivity and inclusiveness, quality assurance and development of EdTech innovations are interrelated trends that, on the one hand, have positive consequences for the development of individuals, society and economies, and on the other hand, generate risks of restraining the development of the global market for educational services. It is determined that the current trend in the dynamics of the educational services market is the growing popularity of personalised learning. The latest technologies, virtual reality and artificial intelligence contribute to the acquisition of new skills in accordance with labour market trends. It is found that innovations in educational technologies create problems related to data privacy. The main driving and restraining factors for the development of the global market of educational services in the context of geo-economic and geopolitical instability are identified. It is proved that the current trend in the organisation of the educational process is artificial intelligence, augmented reality and personalised learning platforms, which not only radically change the methods of teaching and learning, but are also necessary to focus on personalised learning for the harmonious growth of the global market of educational services.