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Dissertation or Thesis

How Subscription Video on Demand Platforms can Attract new Subscribers in the Portuguese Market; Exploring Consumer Perceptions and Preferences in the Portuguese Subscription Video on Demand Market Through Preliminary Interviews to Guide Subscriber Attraction

Cardoso, Julieta

. Universidade NOVA de Lisboa (Portugal) ProQuest Dissertations & Theses, 2025. 32016742.

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