Content area

Abstract

This study investigates how Canadian university libraries communicate information literacy (IL) to non-library faculty members on faculty-facing web pages. A content analysis was conducted of websites from institutions affiliated with the Canadian Association of Research Libraries (n = 25) to identify trends in the terminology used to describe IL. The findings reveal that the term "information literacy" appears with varying frequency across website headings, subheadings and body text, while terms like "research skills" and "critical information use" may appear in its stead. University libraries may intentionally be employing these terms to enhance faculty engagement in response to the existing literature, which suggests non-library faculty generally dislike IL jargon. These findings have implications for how academic libraries market their IL-related services to non-library faculty, suggesting a need for further research into how the work of IL can be effectively communicated to non-library audiences.

Details

1009240
Title
What Language Are We Speaking?: Marketing Information Literacy on University Library Websites
Author
Golijanin, Aleksandar 1 

 York University 
Volume
19
Issue
1
Pages
51-68,51A
Number of pages
20
Publication year
2025
Publication date
2025
Publisher
Communications in Information Literacy
Place of publication
Tulsa
Country of publication
United States
e-ISSN
19335954
Source type
Scholarly Journal
Language of publication
English
Document type
Journal Article
ProQuest document ID
3228850253
Document URL
https://www.proquest.com/scholarly-journals/what-language-are-we-speaking-marketing/docview/3228850253/se-2?accountid=208611
Copyright
© 2025. This work is published under https://pdxscholar.library.pdx.edu/comminfolit/ (the "License"). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Last updated
2025-11-14
Database
2 databases
  • Education Research Index
  • ProQuest One Academic