Engaging Alumnae: An Action Research Study on Enhancing Recruitment and Engagement Strategies in a Sorority Alumnae Chapter

Abstract

This action research study investigated recruitment and engagement strategies for an alumnae chapter of Alpha Beta Zeta (ABZ) women's fraternity. Framed by social identity theory, the research explored how group identification can shape alumnae involvement. Using a responsive, iterative action research model, the study progressed through three interconnected cycles: (1) assessing member perceptions via questionnaires, (2) collaboratively designing interventions with stakeholders in focus groups, and (3) evaluating the proposed structured mentorship program through interviews. Respondents and participants included ABZ alumnae who were current alumnae chapter members, former alumnae chapter members, and potential dues-paying alumnae within the chapter’s geographic region. Data analysis identified motivators for alumnae engagement: personalized outreach, relationship-building, professional development, and inclusive events. These findings informed the creation of a mentorship program pairing alumnae with collegians, designed to foster connections, support transitions, and reinforce ABZ’s values of sisterhood and service. The proposed mentorship program was viewed as a promising intervention to strengthen chapter sustainability and member satisfaction. The study contributes to the understanding of effective practices for sorority alumnae recruitment and engagement and has implications for other Greek-letter organizations and volunteer-based groups facing similar challenges.