Strategic Narratives: Leveraging Generative AI for Project Knowledge Capture

Abstract

Projects are essential for organizations, driving change and progress. Project reviews are crucial to avoid redundancy, prevent repeated mistakes, optimize resources, and foster innovation. Although various review methods exist (e.g., lessons learned), not all knowledge can be fully documented. Capturing knowledge is crucial for innovation, especially in product development. Hence capturing knowledge within the context of innovative product development even more critical. This paper proposes using Campbells Hero Journey framework to harness generative AI for capturing project knowledge more effectively. This research includes an updated literature review on project reviews, knowledge sharing and creation, storytelling in project management, and the use of generative AI for storytelling. To validate the findings, four sample projects and project teams were investigated. Theoretical and practical implications, limitations, and future research opportunities are also discussed.