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Though they are an investment, it’s one that will serve you well for years on end. Besides the pure glamour exuded by the earrings’ brilliant diamonds in varying sizes and 14-karat yellow gold, they also feed into a major fall trend that Swift has already championed through a belt that we spotted on her last month: draping chains. Price upon publish date of this article: $1,400 A post shared by Tight End University – TEU (@te_university) Effy Jewelry Ruby Royale 14K Yellow Gold Baguette Cut Ruby and Diamond Band + Ruby Royale 14K Yellow Gold Ruby and Diamond Ring $3,636.50 Buy band at effy jewelry $9,446.50 Buy ring at effy jewelry While cheering on Kelce at Super Bowl LIX on February 9, 2025, Swift’s team spirit was all in the details. In particular, Swift showed a penchant for Effy Jewelry — established in 1979 by the renowned jewelry designer Effy Hematian — with the brand’s Ruby Royale 14K Yellow Gold Baguette Cut Ruby and Diamond Band plus the Ruby Royale 14K Yellow Gold Ruby and Diamond Ring. Thankfully still in stock, this is the ultimate piece of neck candy from an AAPI-owned brand, benefitting from a cubic zirconia gemstone that could fool us with how diamond-adjacent it looks, as well as top-quality sterling silver and 18-karat gold plating.
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Unless you live under a rock, you’ve heard by now that the “Fortnight” singer slash cultural icon Taylor Swift has just dropped a summer-altering announcement on the “New Heights” podcast helmed by her boyfriend Travis Kelce and his brother Jason Kelce. Based on a promo posted at 12:12 a.m. on August 12, the episode is slated to reveal the news of her 12th album, which is titled “The Life of a Showgirl” and promises to launch an all-new, never-before-seen Taylor Swift era that fans are preparing for as we speak.
You can pre-order “The Life of a Showgirl” on Swift’s official site — in vinyl, cassette, or CD form — and her devotees have already started snooping around for Easter eggs the 14-time Grammy winner might’ve dropped on the podcast and recent social media posts. For instance, though her album’s cover was blurred on “New Heights,” we could get a glimpse of the same sparkling orange hue that was teased by the Kelces a day before the promo’s release and Swift’s tour photos from last October (in which she strums her guitar alongside Sabrina Carpenter, wearing a flowy orange gown).
As for now, all we can really do is sit and wait for the new hit music to bless our ears, which presents a prime opportunity for acing Swift’s latest jewelry looks, getting one step closer to emulating the effortlessly chic nature of her sartorial choices overall. Fortunately, because of all the virality that surrounds Swift’s fashion decisions each time she’s spotted out and about, many of her necklaces, earrings, bracelets, and hand chains are identified minutes after she gives them a public seal of approval (like the sparkling ‘T’ chain she wore for this year’s Super Bowl on her neck and at the Grammys on her thigh). This is part of the “Taylor Swift effect” that generates a drastic surge in sales for previously under-the-radar brands, since Swift is no stranger to high-low mashups. Case in point: On a December date with Kelce, she sported Bonbonwhims’ under-$200 Heart Gumdrop Tennis Necklace with earrings that cost $36,000 and a Cartier that watch clocked in at a cool $33,200.
Multiple pieces, like the Panthère de Cartier Pendant she shined in during her “New Heights” appearance — that looked magnificent next to her merch collection’s 1989 (Taylor’s Version) Seagull Blue Stripe Poplin Shirt — might be a little out of the budget for many. But Swift has plenty of more affordable jewelry looks still in stock, practically beckoning you to shop them today.
Below, we break down her latest and greatest accoutrements that will help you celebrate your favorite artist’s orange era in style. Get ready to say “you belong with me” to each of these darling, heirloom-quality jewelry box additions.
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Vrai Linked Tennis Earrings
$1,400
Buy Now at vrai
In June 2025, Swift was the unofficial guest of honor at the Tight Ends & Friends concert hosted by the Kelces’ Tight End University program. For the occasion, she paired green gingham crop top and skirt coordinates with a white designer handbag from Celine. But the star of the show was perhaps her jewelry arrangement, which featured no shortage of stacked necklace strands from Taylor-approved brands like Foundrae and the aforementioned Cartier. Also not to be overlooked here were her earrings of the evening — the Linked Tennis Earrings from the fine jewelry brand Vrai. Though they are an investment, it’s one that will serve you well for years on end.
Besides the pure glamour exuded by the earrings’ brilliant diamonds in varying sizes and 14-karat yellow gold, they also feed into a major fall trend that Swift has already championed through a belt that we spotted on her last month: draping chains. This accessory reinterprets the grunge-adjacent aesthetic in a refined and elegant way, which further makes the case for adding it to cart.
Price upon publish date of this article: $1,400
A post shared by Tight End University – TEU (@te_university)
Effy Jewelry Ruby Royale 14K Yellow Gold Baguette Cut Ruby and Diamond Band + Ruby Royale 14K Yellow Gold Ruby and Diamond Ring
$3,636.50
Buy band at effy jewelry
$9,446.50
Buy ring at effy jewelry
While cheering on Kelce at Super Bowl LIX on February 9, 2025, Swift’s team spirit was all in the details. She contrasted many red-hot jewelry moments with a ribbed Alaïa bodysuit and crystal-embellished shorts, curating a look that was not only captivating but aptly nodded to the Kansas City Chiefs’ colors. In particular, Swift showed a penchant for Effy Jewelry — established in 1979 by the renowned jewelry designer Effy Hematian — with the brand’s Ruby Royale 14K Yellow Gold Baguette Cut Ruby and Diamond Band plus the Ruby Royale 14K Yellow Gold Ruby and Diamond Ring.
While the former is more classic and uniform, thanks to those neat rows of rubies and round diamonds, the latter is a twisted creation that gives the effect of a ring stack from a distance. Whether you were born in July, making the ruby your birthstone, or simply want to tap into (literal) jewel tones for fall, adding these Swift-worn styles to your collection might become your best financial decision of 2025.
Price upon publish date of this article: $3,636.50; $9,446.50
In addition to multiple Effy Jewelry bestsellers, Swift also repurposed the custom Lorraine Schwartz ‘T’ chain she worn on her leg to the Grammy Awards as a necklace while attending the 2025 Super Bowl. Courtesy Axelle/Bauer-Griffin/FilmMagic, Gregory Shamus/Getty Images
Mejuri Heirloom Ring
$593.30 $698 15% off
Buy Now at mejuri
We know, we know: Swift technically wore this garnet ring to celebrate the Chiefs’ AFC Championship win in January of last year, but it’s on sale for 15 percent off as of today — so we just couldn’t pass on the opportunity to share the promotion with you, dear reader. The bright, light-refracting red of the stone was a match made in heaven for Swift’s Cozy Crew sweater from the Gigi Hadid–founded Guest in Residence and signature red lipstick. Wrapped in 14-karat yellow gold, the stunner will be a key part of your outfits from hereon out, so grab it now for over $100 off and thank us later.
Price upon publish date of this article: $593.30
Swift shares an intimate moment with Kelce after his team’s win, showing off the Mejuri Heirloom Ring whose bright-red shade matches that of her sweater and lipstick. Courtesy Patrick Smith/Getty Images
Even More Taylor Swift–Loved Jewelry to Shop Today
Bonbonwhims Heart Gumdrop Tennis Necklace
$188
Buy Now at bonbonwhims
As soon as Swift stepped out wearing Bonbonwhims’ ultra-affordable tennis necklace with a central, gleaming heart last December — for a date night with her beau, of course — it sold out in a flash and only returned this spring. Thankfully still in stock, this is the ultimate piece of neck candy from an AAPI-owned brand, benefitting from a cubic zirconia gemstone that could fool us with how diamond-adjacent it looks, as well as top-quality sterling silver and 18-karat gold plating. As a bonus, the stunning necklace could be a match for all the tennis bracelets you already own and is hypoallergenic. Wear it overtop pitch-black, long-sleeve dresses when the weather turns cold, taking a page from the richest female musician in the world.
Price upon publish date of this article: $188
Swift and Kelce seen in New York City on December 28, 2024. Swift is flaunting earrings from De Beers and a necklace from Bonbonwhims, confirming her attraction to high-low jewelry equations. Courtesy TheStewartofNY/Getty Images
David Yurman Chatelaine Heart Stud Earrings
$950
Buy Now at saks fifth avenue
Seeing a trend when it comes to T. Swift and garnet jewelry? It’s clear the starlet has a thing for red (naming a whole album in honor of it, in fact), but now her allegiances just might start leaning towards another primary color. In any case, this earrings pair from David Yurman that she wore for a Chiefs versus Broncos game last November captures all the feminine energy of Swift’s fashion sensibilities through the two shining, heart-shaped gems and yellow gold settings. Know that studs will be everywhere come fall, as demonstrated by labels like Schiaparelli, so you can’t go wrong with this style. Want to channel Swift’s preppiness to an even greater extent? Purchase similar blazer and skirt coordinates in tweed, layering them over a smart corset (hers was Victoria’s Secret’s $35 Classic Silk Corset in black) and using the Chatelaine Heart Stud Earrings as the cherry on top of it all.
Price upon publish date of this article:$950
Swift attends a Chiefs game in David Yurman’s Chatelaine Heart Stud Earrings on November 10, 2024. Courtesy Jamie Squire/Getty Images
Vivienne Westwood Grace Bas Relief Embellished Earrings
$210
Buy Now at mytheresa
If there’s one fashion house Swift regularly turns to, it’s Vivienne Westwood, which is behind everything from her glittering Grammys dress and November 2024 girls’-night-with-Zoë-Kravitz look to the custom corseted gown she performed in at the Eras Tour, which was uniquely inscribed with a “Fortnight” lyric. For one of last year’s Chiefs games, Swift decided to go with Vivienne Westwood accessories — in the form of the Grace Bas Relief Embellished Earrings that are nothing if not budget-conscious and dazzling in equal measure. Made secure through hinge fastenings and representative of the drop silhouette that flooded the fall 2025 runways of designers like Isabel Marant, they will imbue your ensembles with a sparkle that’s anything but garish.
Choose to put your new Vivienne Westwood purchase on with Fazit’s famous freckle patches, as Swift did for the big game, and you’ll steal the whole show. PSA: The Fazit Orange Spirit Speckles Makeup Patches couldn’t be more appropriate for the earth-shattering announcement of “The Life of a Showgirl.”
Price upon publish date of this article: $210
Swift wears Vivienne Westwood earrings for the game between the Kansas City Chiefs and the New Orleans Saints on October 7, 2024. Courtesy Icon Sportswire/Getty Images
BaubleBar x Wear By Erin Andrews Kansas City Chiefs Necklace, Set of 2
$44
Buy Now at baublebar
For a more literal approach to replicating Swift’s 2024 AFC Championship Game getup, buy the exact Kansas City Chiefs necklace from BaubleBar and Erin Andrews’ female fan apparel brand Wear that Swift put around her neck to celebrate her boyfriend’s high-profile accomplishments. The pendant necklace will dress up your late-summer and fall wardrobe staples in no time, with its gilded dog tag at center that has the KC logo on one side and the phrase “Chiefs Kingdom” on the other. Everything — from the pavé border to the smooth, gold-plated brass — feels intentional and high-quality here. Because honoring Kelce’s football career is just as important as doing the same for his S.O.’s music one.
Price upon publish date of this article: $44
Swift dons BaubleBar’s Kansas City Chiefs Necklace to the AFC Championship Game on January 28, 2024. Courtesy Patrick Smith/Getty Images
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Meet the Authors
Claire Sullivan was a Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she wrote and edited beauty, fashion, and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. Sullivan keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands. At WWD, Sullivan regularly reported on Taylor Swift’s style and last updated this piece in February 2025.
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on celebrity style and buzzy jewelry brands to keep on your radar.
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