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Why are celebrities running for office—and how do they perform at the ballot box? This thesis unpacks the rise of celebrity politicians in one of the world’s most dynamic and media-saturated democracies: Mexico. While celebrity politicians have become familiar fixtures in global politics, their impact in developing countries remains underexplored. Drawing on original quantitative data and a novel framework, this study classifies celebrities into five distinct types and examines their electoral outcomes across parties and positions. The findings challenge the notion that celebrity status guarantees electoral success, revealing significant variation across candidate types and party affiliation. The thesis also situates the phenomenon within broader democratic and economic crises, arguing that the rise of celebrity politicians reflects not a cause, but a symptom of structural disenchantment with traditional politics. By situating Mexican celebrity politics within global and historical trends, this work offers a critical and timely analysis of how celebrities are reshaping democratic representation in the 21st century.