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Scholarly Journal

Marketing Olfativo y uso de Aromas como Refuerzo Experiencial en los Hoteles en España

Alternate title: Olfactory marketing and the use of aromas as experiential reinforcement in hotels in Spain. Marketing olfactif et utilisation des senteurs comme renforcement expérientiel dans les hôtels en Espagne
Gutiérrez-Aragón, Óscar

; Gassiot-Melian, Ariadna

; Copeiro-Fernández, Meritxell

; Krause-Jarauta, Sandra-Anaïs

. Anduli: Social Science Journal

; Seville Iss. 28, (2025): 1-30. DOI:10.12795/anduli.2025.i28.01

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