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This dissertation analyzes the day-to-day working conditions and the technologically mediated labor process of platform or so-called `gig work.? While much has been written about the novelty and seemingly data-driven immateriality of the platform economy, this study draws upon Marxist labor process theory to illuminate how material value is generated through platform-based or algorithmic control of workers and work processes. Spanning a four-year period that involved both participatory research as a gig worker and interviews with fellow workers (n=20) across four popular service platforms, this study details how the nominally `independent contract? crowdsourced labor pool is shaped, coordinated, and disciplined according to the dictates and priorities of platform capitalist accumulation. Within this nexus of control, however, atomized workers engage in novel forms of institutional, collective, and individual resistance within this labor process. From an ethnographic and participatory vantage, this research provides a grounded, contemporary, and materialist account of working conditions, the labor process, and worker resistance to the precarious regime of platform capitalism.