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Winning the trust of first-time insurance buyers in India is a challenge that goes far beyond offering a competitive premium. Today’s early-career professionals expect simplicity, speed, and transparency at every step from choosing a plan to renewing a policy or filing a claim. They are digital-first, budget-conscious, and accustomed to the seamless experiences offered by fintech apps and e-commerce platforms.
Nitin Mehta, Chief Distribution Officer – Partnership Distribution at Bharti AXA Life Insurance, shares how the company is reimagining insurance for this new generation. Through strategic partnerships with fintech players and online aggregators, a robust digital servicing platform, and AI-driven underwriting, Bharti AXA Life is making insurance products more accessible and affordable than ever. Add to this modular plan designs, instant policy loans, and influencer-led awareness campaigns, and it’s clear that the company’s approach is as much about building trust as it is about selling policies.
Digital platforms have significantly transformed how young families discover and purchase insurance. How has Bharti AXA Life Insurance leveraged mobile apps and online aggregators to enhance accessibility and engagement for early-career professionals?
We at Bharti AXA Life have embraced digital platforms to make insurance more accessible for early-career professionals and everyone. We have strategically leveraged mobile apps and online aggregators to enhance accessibility and engagement for this cohort by focusing on convenience, transparency, and a user-centric experience. We partnered with aggregators like Policy Bazaar fintechs like Airtel Payment Bank and also consumer digital platforms like Tata Digital to offer our products and services on their platforms extending our reach. We also have our own customer digital platform that gives the customer a 360-degree view of their portfolio with us along with...