Content area

Abstract

This study explores the impact of teachers’ webcam activation on students’ cognitive processes and learning outcomes within online education. It investigates how the presence of teachers’ webcams influences visual attention, cognitive load, and memory retention in an online classroom setting, emphasising the role of social presence in enhancing the online learning experience. A laboratory experiment involving 132 participants gathered data through neurophysiological measurements and surveys, with analysis conducted via Macro PROCESS for SPSS. Findings indicate that an active webcam negatively affects students’ lesson focus. Moreover, cognitive load positively influences students’ memorisation. Social presence emerged as a key moderator in the relationship between teachers’ webcam activation and students’ lesson focus, underscoring its significance in improving online learning experiences. These insights provide valuable implications for optimising online teaching strategies, aiming to enhance student outcomes in online environments. By highlighting the effects of social presence, this research advocates for tailored approaches that encourage active participation and foster a sense of community in online classrooms.

Details

1009240
Title
Enhancing student memorisation through teacher webcam usage and the interplay of social presence
Author
Costa-Feito, Aroa 1 ; Saavedra, Alvaro 2 ; Barta, Sergio 3   VIAFID ORCID Logo 

 University of León, Department of Management and Business Economics, León, Spain (GRID:grid.4807.b) (ISNI:0000 0001 2187 3167) 
 Public University of Navarre (UPNA), Institute for Advanced Research in Business and Economics (INARBE), Department of Business Management, Pamplona, Spain (GRID:grid.410476.0) (ISNI:0000 0001 2174 6440) 
 Universidad de Zaragoza, Department of Marketing Management and Market Research, Faculty of Business and Public Management, Huesca, Spain (GRID:grid.11205.37) (ISNI:0000 0001 2152 8769) 
Volume
22
Issue
1
Pages
58
Publication year
2025
Publication date
Dec 2025
Publisher
Springer Nature B.V.
Place of publication
Heidelberg
Country of publication
Netherlands
e-ISSN
23659440
Source type
Scholarly Journal
Language of publication
English
Document type
Journal Article
Publication history
 
 
Online publication date
2025-09-15
Milestone dates
2025-07-18 (Registration); 2024-11-11 (Received); 2025-07-17 (Accepted)
Publication history
 
 
   First posting date
15 Sep 2025
ProQuest document ID
3250245093
Document URL
https://www.proquest.com/scholarly-journals/enhancing-student-memorisation-through-teacher/docview/3250245093/se-2?accountid=208611
Copyright
© The Author(s) 2025. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Last updated
2025-11-14
Database
3 databases
  • Coronavirus Research Database
  • Education Research Index
  • ProQuest One Academic