Content area

Abstract

With the development of digital media technology, the field of visual communication design is shifting toward interactivity, driven by multi-screen integration, touch feedback, and virtual reality. This study explores the role of interactivity in reshaping user-media dynamics, moving away from traditional one-way communication to dynamic, multi-dimensional interaction. Drawing on cognitive psychology and human-computer interaction theory, it analyzes existing interaction models and proposes a modular visual interaction system. Through behavioral path simulations and data verification, the research develops an adaptive and scalable digital interaction design framework. Results show that such a system enhances information comprehension, user immersion, and interface responsiveness, offering valuable insights for digital art and communication design practices.

Details

10000008
Title
Research on Interactivity of Visual Communication Design Based on Digital Media Technology
Author
Zhu, Wei 1 

 Zhengzhou University of Economics and Business, China 
Volume
27
Issue
1
Pages
1-13
Number of pages
14
Publication year
2025
Publication date
2025
Publisher
IGI Global
Place of publication
Hershey
Country of publication
United States
ISSN
15487717
e-ISSN
15487725
Source type
Scholarly Journal
Language of publication
English
Document type
Journal Article
Publication history
 
 
Milestone dates
2025-01-01 (pubdate)
ProQuest document ID
3252270248
Document URL
https://www.proquest.com/scholarly-journals/research-on-interactivity-visual-communication/docview/3252270248/se-2?accountid=208611
Copyright
© 2025. This work is published under https://creativecommons.org/licenses/by/4.0/ (the "License").  Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Last updated
2025-12-15
Database
ProQuest One Academic