Content area
Universities and educators need to stay abreast of the rapidly changing job market to prepare students to be market ready. There is a growing disconnect between the education higher institutions offer and the skills employers seek. In this paper, through a content analysis of job advertisements using data mining techniques, we identify patterns underlying technical competencies for business jobs by discipline and location. We provide both a visualization as well as a descriptive analysis of our findings. Our findings highlight sought after technical skills such as programming languages and data analytics tools, as well as the regional variation in job availability. The findings underscore the importance of updating university curricula to align with market demands, providing actionable insights for students, educators, employees, and policymakers.
Details
Business Schools;
Literature Reviews;
Competence;
Curriculum Development;
Advertising;
Influence of Technology;
Inferences;
Content Analysis;
Employment Qualifications;
Communication (Thought Transfer);
Accounting;
Interpersonal Competence;
Knowledge Economy;
Job Skills;
Employers;
Labor Market;
Artificial Intelligence;
Information Systems;
Information Security;
Marketing;
Database Management Systems;
Educational Trends;
Programming;
Algorithms
Curricula;
Skills;
Content analysis;
Colleges & universities;
Data mining;
Artificial intelligence;
Programming languages;
Advertisements;
Business analytics;
Job openings;
College students;
Higher education;
Policy making;
Occupations;
Business;
Languages;
Labor market;
Visualization;
Teachers;
Advertising;
Technical skills;
Work skills;
Information retrieval;
Employers
1 College of Business Administration Kuwait University Sabah Al-Salem University City, Al-Shadadiya, Kuwait
2 Kogod School of Business American University Washington, DC 20016, USA