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This quantitative study evaluated how technological attractiveness influenced individuals’ investment intentions. The gap in the literature concerning the investment behavior of individuals during COVID-19 and afterward, when cryptocurrency began to gain attention as a legitimate investment asset, motivated this study. The theory of planned behavior was used to evaluate constructs experienced by individuals as measured through a newly developed quantitative instrument. The findings revealed that attitude, subjective norms, and perceived behavioral control significantly and positively influenced intention to invest in cryptocurrencies based on technological attractiveness. Intention was positively and significantly related to actual investor behavior reported by the study population. This study’s findings aligned with previous research regarding cryptocurrency investment behavior.