GMAC Prospective Students Survey. 2025 Deans Summary

Abstract

For more than a decade, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. This year's report, summarized in this report, considers data collected throughout the 2024 calendar year, and continues to explore trends in the candidate pipeline, program preferences, mobility considerations, and career goals.