Content area
Full text
A BOTTLE OF Château d’Yquem 2010 is a fine thing. Apricot, toasted almond, citrus zest, juicy lemon, white truffles: it is all there. Until recently, the cost of the world’s finest sweet wine rose steadily. By 2023 a given bottle from the producer went for 60% more than in the mid-2010s. At the time, all forms of opulence were becoming more expensive. Classic cars, aged whiskies and enormous mansions shot up in value. From 2015 to 2023 a “luxury-investment index” produced by Knight Frank, a property firm, rose by 70%.
And then something changed. From its peak in 2023, the index is down by 6%. The price of Bordeaux first growths, including Lafite Rothschild and Margaux, has fallen by 20%. In America the price of private jets and boats is down by 6%. Second-hand Rolexes change wrists for nearly 30% less than in 2022. Fine art is in a slump. According to Savills, a real-estate firm, prices of the very best properties in global cities are barely rising. The price of “prime” housing is falling in London and Paris. Two years ago a house on San Francisco’s “Billionaires’ Row” went on sale for $32m. The sellers have now cut the price to $26m.
Why the bear market in plutocratic assets? It seems unlikely that the super-rich are struggling. There are more than 3,000 billionaires in the world, according to Forbes, a...