Content area
A lack of effective strategies to transition from print publishing to web publishing can adversely impact newspaper publishers’ sustainability and profitability. Business leaders of established newspaper publishers are concerned, as they require such strategies to enhance and maintain financial viability. Grounded in Christensen’s disruptive innovation theory, the purpose of this qualitative pragmatic inquiry was to explore the effective strategies some Jamaican newspaper publishers used to transition from print publishing to web publishing to improve and sustain profitability. The project participants included six business leaders from established Jamaican newspaper publishers. Data were collected from semistructured interviews, public websites, and other publicly available information. Through Braun and Clarke’s reflexive thematic analysis, four themes were identified: (a) operational disruption response, (b) strategic market realignment, (c) revenue diversification and monetization models, and (d) organizational adaptability and strategic resilience. Newspaper publishers can use the identified strategies to transition from print publishing to web publishing to improve and sustain profitability. The implications for positive social change include the potential for business leaders to implement adaptive publishing models, benefiting employees through enhanced employability and organizations via greater economic resilience and knowledge dissemination.