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Colombia's insurance sector continues to demonstrate strong long-term growth prospects, underpinned by low penetration and density rates. Market expansion is being supported by the introduction of more affordable products and rising household incomes, which are enabling previously uninsured populations to seek coverage. The growing middle class is driving demand in the non-life segment, particularly beyond basic and mandatory lines. Meanwhile, the life insurance segment is benefiting from increasing awareness of retirement planning and savings-oriented products, positioning insurers for steady portfolio growth in the coming quarters.