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Fun for all the family
IN ITS post-war hey-day, British holidaymakers flocked to the camps in their millions. For two weeks in the summer, work was forgotten in favour of cabaret shows and bonny baby contests.
From its humble beginnings in 1936, in a turnip field in the fishing town of Skegness, Butlins peaked in popularity in the 1960s with nine thriving seaside resorts - a success story based on all that was wholesome and fun about the great British family holiday.
Yesterday the company, celebrated its 65th birthday. Butlins, which now has three "resorts "- not holiday camps - competes with the lure of foreign climes by trading on its strengths of indoor 24-hour entertainment for all the family,...